Personal Data Protection Policy
This Personal Data Protection Policy explains which personal data Mayday-Mayday, LLC with its registered office and address at: 2885 Sanford Ave SW, Grandville, MI 49418, USA – United States of America , will collect, use, share, and otherwise process about individuals (“you”) who interact with us (“Data”) on our websites, applications (“Applications”), service-connected devices, or other offerings (the “Offering” or “Offerings”).
In this Personal Data Protection Policy, the controller (hereinafter referred to as the ‘controller’) of your data shall mean the company that determines the purposes and means of processing such data.
The conditions for giving or withholding your consent to the processing of personal data are governed in greater detail by our published document, the General Terms and Conditions for the Marketing Application.
TABLE OF CONTENTS
- Scope of this Personal Data Protection Policy
- Data We Collect
- How We Use Data
- Data Sharing and Disclosure
- Data Retention
- Cookies and Other Technical Information
- Complaints
- Individual Rights Requests
- Notice of Updates
- How to Contact Us
Scope of This Personal Data Protection Policy
This Personal Data Protection Policy explains the types of data we may collect about you, the purposes for and the ways in which we collect it, and (where applicable) the legal basis for doing so, as well as information regarding data retention, your rights, and how to contact us. This Personal Data Protection Policy covers our online and offline activities related to data processing, including personal data we collect through our offers that are and will be directed at you.
This applies to digital services such as:
Our websites, including activities conducted through our websites (e.g., surveys, research studies, promotions, competitions, newsletter subscriptions, etc.).
Mobile applications, including activities conducted through our applications (e.g., the activities mentioned on our websites).
Subscription services or other services that can be classified as streaming services offered by us to customers, or services through which you acquire content via our websites
Our pages/accounts/channels (fan pages) on third-party social networks (e.g., Facebook, Instagram, X-Twitter, Tik-Tok, Linkedin, Youtube)
This also includes, for example, offline services such as:
We may combine data that we collect from one source (e.g., a website) with data we obtain from another source (e.g., a mobile application), including data collected by one of our companies or a third party (as further detailed below). Please also note that our Offline Services may involve your interaction with our digital services and vice versa. Certain offerings (such as certain branded theme parks, online stores, and in-app purchases) are not operated by us, but by licensees or third-party app stores. Any processing of your personal data by these licensees or app stores is not subject to this Personal Data Protection Policy.
Data Collected
We collect, use, share, and otherwise process the following categories of data:
Data we may collect from you:
- Registration, Account, and Login Data, including data you provide when you register or log in to use one of our offerings (such as your name, username, password, email, contact details, date of birth or age, interest in our content, and similar information).
- Purchase Data, including relevant payment information (e.g., credit card details and billing information). We may also process data regarding the redemption of any rewards or promotions, payment history, and any overdue payments.
- Data about your use of or participation in our offerings, including whether you have opened an email sent by us, how you engage with digital services (including any account you use), content you have viewed or published, advertisements you have interacted with, your preferences and interests, and your use of various features, programs, services, and content available through a digital service or other offering.
- Participation in promotions, competitions, prize draws, or calls to action, including images, videos and text,.
- Data concerning your activities on social media, including your interactions with our pages, channels, or accounts on third-party communities and forums, and on social media websites, services, plug-ins, and applications (hereinafter referred to as ‘Social Media Sites’). This may include posts, your ‘likes’ and other user-generated content that you provide, as well as details about you, such as your name, user ID, profile photograph, date of birth, and, if you grant us permission, the list of your friends and the people you follow. By providing this data or otherwise interacting with our offers via social media sites, you consent to our use of data from such social media sites in accordance with this Personal Data Protection Policy. Information regarding how to customize your privacy settings on social media sites, and how these sites use your personal data and content, can be found in their respective data protection guides, privacy policies, and terms of use.
- Data shared within an offering or in public or private Company forums, including sites where you share photos, messages, videos, or comments. For certain offerings, you may have the option to communicate with other users, including through text or chat features. Depending on your privacy settings, this data or content, as well as your username, may be disclosed on the internet or within the user community. We cannot prevent the further use of this Data once it has been made public. Please consult the privacy policy of the specific forum for further information on how your data is processed.
- Your location data, including data that may be derived from your device (such as IP address or country code), from your device’s interactions with our digital services, or, based on your consent, precise location data from your device (such as geolocation via mobile devices).
- Event Data, including images and clips, whether recorded via a kiosk or otherwise by us or by a third party on our behalf, and other data related to the organisation and management of the event, such as food allergies and other individual requirements.
- Technical Data / Usage Data from your device, including device type, browser, unique device identifier, MAC address, operating system, internet service provider, mobile device identifier, mobile advertising identifier, connected device identifier (including connected TV identifier), IP address, network attributes, television device and application attributes and settings, as well as other device and browser attributes and settings.
- Data regarding your customer inquiries, including Data provided when you contact us through our email addresses, messaging services, social media pages, or call centres, where calls may be recorded.
Data from other sources:
We may occasionally combine data with other online data that we obtain lawfully, including usage data relating to your interactions with other websites, online advertisements, and media. We also supplement or combine Data with Data from various other sources or with records from outside our company, including from third-party data providers who supply us with, for example, Data about the content and advertisements with which you interact. We may receive data from third parties with which you have a subscription that includes access to our content or services.
How We Use Data
We may use data for the purposes described in this Personal Data Protection Policy or in any other manner disclosed at the time of its collection. Below is an explanation of our various purposes, any processing activities that we believe may require further explanation, and, where applicable, the “legal basis” upon which we rely to process your data.
Please note that although personal data may be processed for more than one purpose (for example, data we obtain when providing our services may also be used to improve and develop a specific service and/or for marketing and personalised advertising), this does not mean that all purposes or processing activities set out below will necessarily apply in all cases. The specific use of your personal data will depend on the service you use and on the manner of your interaction with us, including the permissions you grant us (for example, whether you consent or do not consent to certain uses, such as direct marketing), and on other options you exercise in relation to our processing of your data (for example, whether you decide to opt out, where this is offered).
Providing our offerings
Your data may be used for the purposes of creating your account with us, registering you in the application, enabling payment for an offering, providing the offering, enabling participation in promotional events, competitions, prize draws, or resolving issues with the offering or the application. This may include enforcing the applicable terms and provisions (e.g., for our subscription services, limitations on the number of devices, and displaying the correct content based on location) and optimising the delivery of the offering to each specific device used to access the offering or the application.
Data Sharing and Disclosure
Third-Party Service Providers and Vendors.
Our representatives and contractors may access the Data only to the extent necessary to provide services for us, including, but not limited to, the processing, creation, maintenance, hosting, and delivery of our offerings; conducting marketing activities; providing IT and security services; managing payments; processing emails and orders; administering promotions, contests, and prize draws; performing research, measurement, and analysis; deriving insights; or providing customer support. In the event that we share personal data with third parties for their own marketing purposes, we will, without exception, provide you with the opportunity to grant explicit consent or to object to such use of your data (in accordance with applicable laws), either at the point of collection within the digital service or through the opt-out mechanism described in this Personal Data Protection Policy
Linked social media sites of third parties.
Some of our digital services may contain links to other websites, including social media sites, for customer interaction and marketing purposes. Visitors should read the privacy policies and terms of other sites before submitting their personal data, as we have no control over personal data that is submitted to or collected by such third parties.
Third-Party Partners.
From time to time, we may offer digital and offline services (e.g., contests, sweepstakes, promotions, applications, or social media integrations) that are sponsored by or co-branded with identified third parties. As a result of these relationships, these third parties may collect and obtain personal data from you. We do not control the collection and use of personal data by these third parties. We recommend that you review their privacy policies to learn more about their practices before providing data through sponsored or co-branded content or programs.
Advertising Technology Providers.
We may share certain data with third parties (such as other companies, vendors, research organisations, advertisers, advertising agencies, advertising networks and platforms, subscriber databases, publishers, and non-profit organisations) for processing in a hashed or de-identified form, in order to provide you with interest-based advertising, which, where applicable, includes real-time bidding. In some cases, we may also share data on segments or custom audiences with third parties for marketing purposes.
Other third parties.
In the event of a likely change of control of the business (or a part thereof), such as a sale, merger and acquisition, or another transaction, or as part of a bankruptcy or business reorganisation, we may share your data with interested parties. This may occur as part of a due diligence process with new or potential owners and their respective professional advisors. Any such sharing will, however, be conducted in strict compliance with applicable laws.
Law enforcement bodies and authorities.
Where necessary, we will disclose data for the purpose of preventing, investigating, or prosecuting criminal activities, as well as in response to a legal process, such as a court order or subpoena, or in response to a request from a regulatory authority, government agency, or law enforcement body. We may also disclose this data to third parties: (i) in connection with fraud prevention activities; (ii) where we believe it is necessary to investigate, prevent, or take action regarding criminal activities; (iii) in situations that may involve violations of our terms of use or other rules; (iv) to protect our rights, as well as the rights and safety of others; and (v) in other cases as required by law.
Public Forums.
If you post or share Data when interacting with our digital services or through a social media page, depending on the nature of the service or your privacy settings, this Data may become public, after which we can no longer prevent its further use or sharing.
Data Retention
We will retain your data only for as long as is necessary for the purposes described in this Privacy Policy. This means that the data retention period will vary depending on the type of information and the purpose for which we have collected the data. Some data, for example, relating to the provision of our services will be retained for several years in order to comply with various legal obligations in relation to finance and tax. We have strict internal data retention policies which set out the retention period, always in accordance with applicable legislation. Upon the expiry of the retention period, the data shall be securely erased by an authorised person, unless it is necessary for the establishment, exercise or defence of legal claims. For further information regarding the relevant retention periods, please contact us using the methods specified below.
Cookies and Other Technical Information
We may use cookies or similar technologies to: (i) provide, develop, maintain, customise, protect, and improve our digital services and their content; (ii) perform analytics, including to analyse and report on the use and performance of our digital services and any advertisements displayed on or delivered through them; (iii) protect against, identify, and prevent fraud and other unlawful activity; (iv) create aggregated data about groups or categories of our users (including advertising audiences); and (v) enable us, our partners, and third-party service providers to deliver, target, offer, market, or personalise advertising related to our offerings or those of our clients and partners (including by limiting the frequency with which you are shown an advertisement).
Browser Settings
You may configure your browser to refuse cookies from us or from any other website. Managing cookies through your browser’s controls may not restrict our use of other technologies. For further information, please consult your browser’s settings. Please note that blocking cookies or similar technologies may prevent you from accessing some of the content we provide or certain features of the digital services.
Individual Rights Requests
Under certain conditions, you have the right to ask us to comply with any of the following requests. Prior to this, we may ask you to provide proof of your identity or other additional information.
- Right of access, update, and rectification: You may request details about the data we hold, a copy of your Data, and the rectification of any inaccuracies in your Data.
- Right to erasure (‘right to be forgotten’): The right to request, under certain circumstances, that your data be erased. In specific cases, it may not be possible to erase certain types of data, in particular where we have a legal obligation to retain such data (e.g., for the purpose of reporting to regulatory authorities), for the establishment, exercise or defence of our legal claims, or where you wish for us to continue providing a service and the processing of data is necessary for its provision.
- Right to portability: The right, in certain cases, to receive your personal data in a digital format or to have it transmitted directly to another controller (where technically feasible).
- Right to object: The right to object, on grounds relating to your particular situation, to the processing of your data based on legitimate interest and/or consent you have provided, including for direct marketing purposes. This right may be limited to specific cases in accordance with local laws and regulations.
- Right to withdraw consent: You may withdraw your consent at any time with respect to any data processing based on that consent.
All requests for the exercise of these rights will be assessed on a case-by-case basis. Circumstances may exist where we are not legally required to comply with a request due to applicable exemptions under relevant data protection laws. In some cases, this may mean that we are able to retain your data even if you withdraw your consent. However, this will always be in strict compliance with the applicable laws.
Notification of Updates
We may update this Personal Data Protection Policy from time to time. We will notify you of any material changes by posting a notice on our website. We encourage you to review this Personal Data Protection Policy periodically to stay informed.
How to Contact Us
If you have any questions about this Personal Data Protection Policy, you may contact our Data Protection Officer at the following email address: office.maydaypromo@gmail.com
Effective date: 18.8.2026
